Purenessity Blog

20 September 2019 – Global Climate Strike

20 September 2019 – Global Climate Strike

Tomorrow, millions of people will be protesting in the streets and squares all over the globe claiming climate justice and immediate action to fight climate change. This exponentially growing movement is driven by gen Z-global citizens. The face of “Fridays for...

The Rise of Purpose-driven Brands in a VUCA World

The Rise of Purpose-driven Brands in a VUCA World

Let’s face it! Not one day goes by where we are not faced with horrible news. The spectrum is broad and ranges from the climate crisis over violence and military conflicts to fraud and unethical business conduct. And yes, most people are all sick and tired of it and...