Purenessity Blog

Patagonia Action Works

I am still so excited! On Wednesday last week, I experienced brand activism at its best. The Outdoor brand Patagonia opened a new store in Berlin on Münzstraße about two months ago. Part of the global Patagonia retail concept is to use its own stores as a platform for...

House of Beautiful Business 2019

Last week marked the first week of November. For me this meant travelling to Lisbon to attend the “House of Beautiful Business”. I had already been a House resident in the past two years and became addicted to it. Hence, this year’s House19 was my third experience of...

Halloween, Climate Reality Talk and the Future of Food

This Tuesday, I was invited by Berlin startup Marley Spoon to give a climate talk within the scope of an after-work meetup. As a short background, I serve as a Climate Leader in the Climate Reality Project which was founded by Al Gore in the aftermath of his...

From National Unity to Union Consciousness

This week we celebrated the 29th Day of German Unity here in Berlin. Having grown up in East Germany the day when Germany reunited almost three decades ago still means a lot to me. I still have vivid memories of the fall of the Berlin Wall and how we celebrated on 3...

20 September 2019 – Global Climate Strike

Tomorrow, millions of people will be protesting in the streets and squares all over the globe claiming climate justice and immediate action to fight climate change. This exponentially growing movement is driven by gen Z-global citizens. The face of “Fridays for...

The Rise of Purpose-driven Brands in a VUCA World

Let’s face it! Not one day goes by where we are not faced with horrible news. The spectrum is broad and ranges from the climate crisis over violence and military conflicts to fraud and unethical business conduct. And yes, most people are all sick and tired of it and...