Purenessity Blog

From National Unity to Union Consciousness

This week we celebrated the 29th Day of German Unity here in Berlin. Having grown up in East Germany the day when Germany reunited almost three decades ago still means a lot to me. I still have vivid memories of the fall of the Berlin Wall and how we celebrated on 3...

20 September 2019 – Global Climate Strike

Tomorrow, millions of people will be protesting in the streets and squares all over the globe claiming climate justice and immediate action to fight climate change. This exponentially growing movement is driven by gen Z-global citizens. The face of “Fridays for...

The Rise of Purpose-driven Brands in a VUCA World

Let’s face it! Not one day goes by where we are not faced with horrible news. The spectrum is broad and ranges from the climate crisis over violence and military conflicts to fraud and unethical business conduct. And yes, most people are all sick and tired of it and...