Purenessity Blog

Conscious Consumption for a Sustainable Society

Conscious Consumption for a Sustainable Society

Embrace ethical consumption! You do not have to be an expert to know that the world’s resources are being stretched to their very limit. Conscious consumption is not just about what we wear. It is all-encompassing: where we live, how we move and the food and drinks we...

Cocooning for Change in the Time of Covid-19

Cocooning for Change in the Time of Covid-19

"Just when the caterpillar thought the world was over, it became a butterfly". This age-old phrase is frequently quoted by spiritual teachers, thinkers and philosophers. In the current situation, when we are staying at home over weeks contemplating the sense of the...

The emerging climate-conscious music scene

The emerging climate-conscious music scene

I admit it: I am a sucker for music in general and rock music in particular. And I always have been since I can think. I started going to concerts at the age of 15. And right around this time, driven by the desire to mimic my musical heroes and the passion for...

The Gift of Giving & Holiday Season Consumption

The Gift of Giving & Holiday Season Consumption

It is that time of the year again! Holiday season is in full swing and many people ask themselves again the question what gifts they should get for their dear ones this year. I personally want my gifts for others to be meaningful and positively surprising. I really...

Patagonia Action Works

Patagonia Action Works

I am still so excited! On Wednesday last week, I experienced brand activism at its best. The Outdoor brand Patagonia opened a new store in Berlin on Münzstraße about two months ago. Part of the global Patagonia retail concept is to use its own stores as a platform for...

House of Beautiful Business 2019

House of Beautiful Business 2019

Last week marked the first week of November. For me this meant travelling to Lisbon to attend the “House of Beautiful Business”. I had already been a House resident in the past two years and became addicted to it. Hence, this year’s House19 was my third experience of...

Halloween, Climate Reality Talk and the Future of Food

Halloween, Climate Reality Talk and the Future of Food

This Tuesday, I was invited by Berlin startup Marley Spoon to give a climate talk within the scope of an after-work meetup. As a short background, I serve as a Climate Leader in the Climate Reality Project which was founded by Al Gore in the aftermath of his...